Marketing communicates a company’s culture and brand values. If the diversity, equity, inclusion (DEI) statement is a true reflection of your company’s culture and values,
The economic case for diversity, equity, and inclusion (DEI) in a company is overwhelming; and by now, has been proven by multiple studies that it
There are 9.79 million Native American / Alaskan Natives that live in the United States as of 2020, yet this demographic has largely been left
Women make up the majority of the buying decisions across many categories of businesses. In fact, 85% of purchases are made by women in the
The Asian American Pacific Islander (AAPI) community is highly diverse and the fastest-growing segment within the United States population. According to a Pew Research report,
It is imperative that your business make it a priority to reach and connect with your differently-abled audience. The differently abled community can be broken
LGBTQ+ customers represent over $69B in the market; however, they tend to spend less than most households. This is likely because they have a heightened
In This Episode: • Tasha shares the story behind how she shifted from broadcast journalism to a career in advertising • The importance of creating
The Hispanic/Latinx market has an increasingly growing purchasing power that will continue to grow, especially as the population continues to rise in the next coming
African American consumers tend to trust brands that sound and look like us and accurately represent how we live. Therefore, Black Americans tend to value
LV Jones Consulting is a diversity marketing consulting firm founded by experienced master-planned community expert Tasha L. Jones. Delivering BIPOC marketing strategies to public/private partnerships, mixed-use real estate, and large-scale residential developments. LV Jones Consulting provides strategic direction for team synergy in marketing to diverse audiences.
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