Diversity Marketing Consulting Services

Our
Services

DIVERSITY
MARKETING
CONSULTING

DIVERSITY MARKETING CONSULTING

Services

Executive Coaching and Professional Mentorship

$250/hour

Advisory support helping professionals focus on their priorities for achieving their personal and career development goals
Identify alignments with company culture and professional growth plans
Introduce visualization techniques that provide a roadmap toward desired career milestones
Provide tips and tools for seeing value in the contributions of others and being a team player
Active listening to understand intersections of fears, doubts, and dreams to determine helpful resources for steady progress toward personal and professional achievements

BENEFITS

Receive a supportive advocate who helps maximize strengths and overcome weaknesses
Development improvements in rapport between leaders and team members
Establish tools for accountability
Accelerate professional development growth and goal achievement
Boost individual and team performance, while improving collaboration

Meeting Facilitation

Flat rate

Pre-survey assessments and 1:1 interview feedback
Group facilitation for executive-level strategy sessions
Teambuilding breakouts and charettes
Develop alignment among board of directors and org staff
A tailored approach ensuring both short-term and long-term goals are well defined to foster increased engagement and alignment across all levels of the organization
Session recap report inclusive of insights and recommendations

Public Speaking Events

$250/hr (inclusive of content creation)

BENEFITS

Topical focus on leadership, team building, marketing, diversity outreach, and community development

Advisory Service

$250/hr

Marketing brand audit
– Diversity & inclusion marketing brand audit that entails reviewing company marketing assets in tandem with supporting DEI research
– Identifying where an organization can peel away at their fear, uncertainty, doubts, expectations, and visions for embracing an inclusive marketing strategy

Strategic integrated marketing plan development – Specify diverse demographics for customer profiles, behaviors and psychographic traits. Clarify the desired diverse marketing objectives and then prioritize by what’s measurable, attainable, and realistic within 3-month increments over 12-24 months.

BENEFITS

Identify where diversity, equity, and inclusion is authentically represented throughout external marketing and internal communications
Ensure website is in alignment with an organization’s DEI priorities

Maintenance Service

Six to nine month flat rate

Marketing brand audit–
– Diversity & inclusion marketing brand audit that entails reviewing company marketing assets in tandem with supporting DEI research
– Identifying where an organization can peel away at their fear, uncertainty, doubts, expectations, and visions for embracing an inclusive marketing strategy

Strategic integrated marketing plan development – Specify diverse demographics for customer profiles, behaviors and psychographic traits. Clarify the desired diverse marketing objectives and then prioritize by what’s measurable, attainable, and realistic within 3-month increments over 12-24 months. Include recommendations for target marketing channels and tailoring content according to each channel, such as social media, digital, print, and outdoor. Propose tracking tools for marketing performance measurement.

Consult in-house marketing teams on continued diversity marketing strategies – Assist in-house Marketing team with diversity marketing outreach performance and producing quarterly diversity reports.

BENEFITS

Advisement on representation of BIPOC (Black Indigenous People of Color) communities throughout an organization’s marketing campaigns to generate a spirit of belonging.

Account Management Service

Annual Flat Rate

Strategic marketing plan development and implementation
Consult in-house marketing teams on continued diversity marketing strategies toward shared goals
Concept buyer experience across digital, broadcast, print, out-of-home, and onsite marketing channels
Project budgeting
Social media strategy development
Media negotiation and planning
Designing and executing Customer Retention Management strategies
Propose community sponsorship strategies
Marketing performance tracking

BENEFITS

Demonstrate a commitment to listening to the lived experience of diverse employees, clients, and customers
Invite belonging and actively show empathy toward diverse voices, cultures, and ideas – in turn building a welcoming and inclusive workplace and brand culture
Reflect the diversity of talent and consumers who support/follow the brand
Broaden customer reach and boost bottom line by proving receptive to new ideas and diverse perspectives

Our
Services