Constructed Allyship: Why being diverse for diverse sake is no longer working in the workplace
Is your organization approaching diversity, equity, inclusion, and belonging (DEIB) work as a short sprint effort or a marathon commitment? There is a growing sentiment in the workforce, and the nation at large, of pushback to “woke” culture and DEIB work. Much of what I have observed ranges from a brisk resistance to acknowledging inequalities […]
How To Leverage Your Personal Brand and Identity
Leveraging the identity for your personal brand can be a tactful task to accomplish. Authenticity, individuality, and sincerity are a few elements that you should incorporate when you’re in the process of repurposing and redeveloping your brand and identity framework. Utilizing your voice and curating your public image during the process can be beneficial because […]
Diversity Marketing Budget: Why It Matters
The world of marketing has drastically shifted over the past couple of years, and it’s unfortunate to witness corporate companies still grappling with how to advertise to consumers of diverse backgrounds. After the life-changing events that took place in 2020, marketing teams hastened to evaluate how they should use their budget to cater to the […]
What is Diversity of Thought?
It’s been one year since our social media feeds saw an influx of support for social justice movements and a plea for change within our justice system or any systemic structure that perpetuates discrimination. During the summer of 2020, we saw many people challenge themselves to learn and have hard conversations; we witnessed companies holding […]
The New Way to Network: Prosperity In Authentic Connection
Over the last year, we’ve seen many industries and otherwise standard best practices change with the times. Along with products and services, the way we network in business is changing, and I believe for the best. We’ve all evolved from handshakes to waves, in-person interviews to virtual exchanges, and we’re growing past the dated and […]
How to Approach BIPOC Targeted Marketing
A new year calls for new budgets, fresh ideas, and updated metrics to existing goals. Exciting, right? Maybe you’re building out a team to support recent growth. Or your employer is hoping to be more inclusive in 2021, and you’ve been tasked with deploying the strategy for BIPOC-targeted marketing. And although you agree that a […]