Top 5 Marketing Practices to Connect with Indigenous / Native American Customers In An Authentic Way
There are 9.79 million Native American / Alaskan Natives that live in the United States as of 2020, yet this demographic has largely been left out of most marketing campaigns. In fact, according to the Founder of Native Oklahoma Magazine, Adam Proctor, he believes marketing to the Indigenous population is inauthentic and not coming from […]
Top 5 Marketing Practices to Connect with Womxn Customers In An Authentic Way
Women make up the majority of the buying decisions across many categories of businesses. In fact, 85% of purchases are made by women in the U.S.; and women account for $31.8 trillion in global spending. Unfortunately, this statistic is excluding trans women, as the group has been largely overlooked or excluded from most advertising and […]
Top 5 Marketing Practices to Connect with Asian / Pacific Islander Customers In An Authentic Way
The Asian American Pacific Islander (AAPI) community is highly diverse and the fastest-growing segment within the United States population. According to a Pew Research report, the AAPI population has nearly doubled since 2000 and is projected to surpass 46 million by 2060, nearly four times the current total. A significant portion of the population identifies […]
Top 5 Marketing Practices to Connect with Differently Abled Customers In An Authentic Way
It is imperative that your business make it a priority to reach and connect with your differently-abled audience. The differently abled community can be broken down into six federal government categories: mobility, cognition, hearing, vision, independent living, or struggling to do errands alone, and self-care, or difficulty caring for themselves. 1.3 billion people worldwide are […]
Top 5 Marketing Practices to Connect with LGBTQ+ Customers In An Authentic Way
LGBTQ+ customers represent over $69B in the market; however, they tend to spend less than most households. This is likely because they have a heightened discernment when it comes to buying from brands. A lot of brands consistently use June, or Pride month, as a month to tout their support for the LGBTQ+ community, yet […]
Top 5 Marketing Practices to Connect with Hispanic/Latinx Customers In An Authentic Way
The Hispanic/Latinx market has an increasingly growing purchasing power that will continue to grow, especially as the population continues to rise in the next coming years. According to Adweek, in the next two years, the Hispanic/Latinx annual buying power will exceed $2.5 trillion in the next two years. This means that the U.S. Hispanic GDP […]
Top 5 Best Marketing Practices to Connect with African American Consumers
African American consumers tend to trust brands that sound and look like us and accurately represent how we live. Therefore, Black Americans tend to value authentic representations of themselves. That is why it is important for brands to authentically thread diversity, equity, and inclusion in their brand stories to reflect the Black experience in meaningful […]
Constructed Allyship: Why being diverse for diverse sake is no longer working in the workplace
Is your organization approaching diversity, equity, inclusion, and belonging (DEIB) work as a short sprint effort or a marathon commitment? There is a growing sentiment in the workforce, and the nation at large, of pushback to “woke” culture and DEIB work. Much of what I have observed ranges from a brisk resistance to acknowledging inequalities […]
Marketing Mistakes Big Companies Make And How To Fix Them
Marketing is notoriously an afterthought in most large organizations’ priorities. It is typically the last order of any business presentation and is treated as a business necessity that perplexes analytical leaders. The truth is marketing has the power to impact change, evolve and shape our culture, and demonstrate how an organization can benefit people’s lives. […]
Beyond the Statement: A Call for Allies, Listening, and Leadership (Part Two)
It’s been four months since Breonna Taylor’s death by Louisville Metro Police officers Brett Hankison, Jonathan Mattingly, and Myles Cosgrove. While Brett Hankison was fired as of June 23 for violating policy on the use of deadly force (which he has appealed), the other officers have only been placed on administrative leave. Neither of the […]