There are 9.79 million Native American / Alaskan Natives that live in the United States as of 2020, yet this demographic has largely been left
Women make up the majority of the buying decisions across many categories of businesses. In fact, 85% of purchases are made by women in the
The Asian American Pacific Islander (AAPI) community is highly diverse and the fastest-growing segment within the United States population. According to a Pew Research report,
It is imperative that your business make it a priority to reach and connect with your differently-abled audience. The differently abled community can be broken
LGBTQ+ customers represent over $69B in the market; however, they tend to spend less than most households. This is likely because they have a heightened
The Hispanic/Latinx market has an increasingly growing purchasing power that will continue to grow, especially as the population continues to rise in the next coming
African American consumers tend to trust brands that sound and look like us and accurately represent how we live. Therefore, Black Americans tend to value
Is your organization approaching diversity, equity, inclusion, and belonging (DEIB) work as a short sprint effort or a marathon commitment? There is a growing sentiment
Marketing is notoriously an afterthought in most large organizations’ priorities. It is typically the last order of any business presentation and is treated as a
Cultural competency is about reaching a place of understanding with the people who work within your organization. The definition of cultural competency involves having empathy
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