Nonprofit Leadership

"The last year has brought tremendous challenges – and tremendous gifts. One of the greatest gifts we received was the chance to work with the amazing Tasha Jones as our Chief Marketing Officer. In the past year, Tasha has led an extraordinary team to develop a world-class integrated market strategy in order to tell our story and shine a light on the work we do. In a year where it seemed the world was changing before our eyes, it was Tasha and her passion for storytelling that always kept her eye on what was most important. Her deep commitment to equity and raising community voices strengthened our resolve and our commitment to courageous conversations. And she did this all during a pandemic and having never stepped foot into our building – nor meeting many of us in person. From one of the most successful Women United Luncheons to making us all social media stars –revamping our videography approach – and helping understand the power of analytics Tasha’s expertise has brought us all to new heights. Board of Trustee member and Chair of the Marketing Committee Dan Lewis told me “Tasha is extraordinary to watch in action. She has a unique ability to not only tell a powerful story, but to amplify our message in ways we have never dreamed.”

I have always believed people come into your life when you need them the most – and Tasha is the epitome of that. It has been my deep honor to work with her over the past year – Tasha was one of our greatest gifts – I could have not asked for a better partner. "

- Christine Benero, President and CEO