Top 5 Marketing Practices to Connect with LGBTQ+ Customers In An Authentic Way
LGBTQ+ customers represent over $69B in the market; however, they tend to spend less than most households. This is likely because they have a heightened discernment when it comes to buying from brands. A lot of brands consistently use June, or Pride month, as a month to tout their support for the LGBTQ+ community, yet […]